While Search Engine Optimisation (SEO) can be tedious business, today we will talk about the importance of backlinks.

Firstly, what are backlinks?

Backlinks are links from other websites back to yours. They have a big impact on search engine rankings.

What can you do to acquire quality and relevant backlinks?

Do a little research first

Look for sites that are in the same category as yours
Find content that is relevant to your website content
Check how many links are already present on that page – it is better if the page linking back to yours has less than 30 outgoing links.

Participate in conversations

If these sites are blogs or forums, participate in the conversation and don’t forget to leave your website address at the end of your comment in your signature.

Submit your site to directories

Directories may not seem like an interesting place to advertise your business but as long as the online directory is generating traffic, getting your site listed is a good start. Most directories are free so you just need a bit of time to submit your listing. And if your competitors are listed, you definitely want to be part of that list as well. Try and be in the 1st or 2nd page for a better quality backlink.

Write and post articles

If you can get into the habit of writing for the web, take advantage of the internet as a wide and cheap publishing platform.
Always stay within your category and remember that relevant content is very important to search engines.


Getting backlinks from websites that are high traffic and already have a good Google ranking will be more valuable to you.

Why not get in touch to review your search engine marketing?